We don't sell just any product

We love researching, selecting, and recommending the world's best quality supplements.

We work tirelessly because the unfortunate reality is this: supplement regulation is weak. As a result, many brands have chosen profits over quality time and time again.

We expect excellence in natural products and dedicate our lives to seeking out those brands who strive to provide it. That's why five years ago we hired a full-time Natural Products Director whose job is to research and verify that all the products we sell meet our rigorous standards.

Only these products that exceed our standards for best-in-class become “Vitality Approved” and are proudly recommended in our stores.

Vitality Approved is the new standard of excellence for purity and quality in supplements.